The Five Rules—Rule Five

You and two friends have spent the last three hours climbing up the edge of a giant pizza crust. Finally reaching the top, you look out over the vast plain of pepperoni and green peppers. The aroma causes you to lose your balance and tumble down into a pool of warm, tangy tomato sauce. Etcetera.

Radio’s greatest asset is its ability to stimulate people’s imaginations. Taken quite literally, it causes images to form in a listener’s mind.

The reason that’s such a strength is this: the images formed in a listener’s mind come from that listener’s life experience. If you use the imaginative power of radio, you’ve welded your brand into thousands of minds in a very personal way. You’ve combined your brand with their life experience. And those imaginative pictures stay with people

Rule five—leave the listener with an image.

Here are a couple of spots that ride the imagination train:

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3 Responses to The Five Rules—Rule Five

  1. Steve Clem says:

    Very nicely done! I’m proud of you! Steve Clem

  2. Jeremy Ryan says:

    Fantastic video series!! Clients (and listeners) deserve better radio spots. I’m looking forward to future episodes. Keep up the great work.

    Mr. Creative

  3. I hope you don’t mind me mentioning you in my Blog
    I have found your videos useful, and I’m making the guys here where I work watch them 🙂


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