The Dreaded Phone Number

Throughout the 40 years I’ve produced Radio advertising, one question stands above all others: should we put our phone number in the commercial?

Anyone with reasonable marketing experience knows the answer to this. It’s an unequivocal NO. But why? Are there exceptions? What are the alternatives? How do you explain this to your client?

For the answers to these burning questions, watch the video.

After this post, Tune Your Radio will take a short break to write & produce more episodes. Do you have questions or suggestions? Click here to e-mail them to me.

-Brent Walker

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